The Marketplace Mall: Everything You Need to Know
A Brief History of The Marketplace Mall
The Marketplace Mall, managed by Wilmorite, is prominently located in Henrietta, a suburb of Rochester, New York. This shopping center sits at the southeast corner of West Henrietta Road (NY 15) and Jefferson Road (NY 252). Originally, this site hosted Rochester’s Universal Studios, a general aviation facility. In the 1970s, Ray Hylan relocated his aviation school to the Rochester – Monroe County Airport. Subsequently, he collaborated with the Wilmot family to redevelop the airfield into a commercial space.
The mall officially opened its doors on October 7, 1982, becoming the largest mall between New York City and Cleveland at that time. On opening day, it featured anchors such as Sibley’s (later Kaufmann’s, then Macy’s, which closed in 2017 and is currently under redevelopment), B. Altman’s (which transitioned to Kohl’s, now RPM Raceway and Dave & Buster’s), B. Dalton Bookseller (subsequently Barnes and Noble, then HH Gregg), and Sears (closed in 2019). Initially, the mall housed 140 specialty retailers and later added JCPenney in February 1983 as its fifth anchor store.
Current And Future Development at The Marketplace Mall
One of the most transformative moments for The Marketplace Mall came in 2019 when it partnered with the University of Rochester Medical Center (URMC). URMC repurposed the former Sears Wing into a state-of-the-art Orthopaedics and Physical Performance Center, aiming to integrate advanced medical services into the commercial environment. This partnership signals the mall’s evolution towards becoming a mixed-use space, encompassing retail, entertainment, dining, services, and lodging.
The Marketplace Mall continues to attract a variety of tenants and features significant anchors like JCPenney, Dick’s Sporting Goods, IndyKart Raceway, Sportsman’s Warehouse, and Dave & Buster’s. Stores like TORRID, Lenscrafters, and Zumiez add to the mall’s extensive retail offering.
Location and Accessibility
The Marketplace Mall occupies a prime location in Henrietta, New York, just three miles south of downtown Rochester and adjacent to I-390, providing easy access for both local residents and visitors from the Greater Rochester area. This strategic position funnels traffic from various interstates directly by the mall, maximizing its reach.
Nearby Educational Institutions
One of the unique advantages of The Marketplace Mall is its proximity to three major educational institutions: the University of Rochester, Rochester Institute of Technology, and Monroe Community College. These institutions are all within two miles of the mall and contribute a student population of more than 47,000, enhancing the mall’s vibrant and youthful atmosphere.
Ownership and Management
The Marketplace Mall is owned and managed by Wilmorite, a leading commercial real estate development and management company, known for its efficient and strategic management practices.
Introduction
Overview of Marketplace Mall
Marketplace Mall in Rochester, New York, is more than just a shopping center; it’s a hub of activity that offers retail, services, entertainment, dining, and even lodging. Managed by Wilmorite Management Group, LLC, the mall opened its doors on October 7, 1982, initially featuring anchor stores like Sibley’s, B Altman’s, B. Dalton Bookseller, and Sears. Over the decades, the mall has undergone significant transformations to stay relevant, including converting to an indoor outlet mall in 2018 and forming a partnership with the University of Rochester Medical Center to create a state-of-the-art Orthopaedics and Physical Performance Center.
With a retail space covering 1.1 million square feet, Marketplace Mall is anchored by JCPenney and Dick’s Sporting Goods. Other big-box stores like IndyKart Raceway, Sportsman’s Warehouse, and Dave & Buster’s contribute to the mall’s wide appeal. The mall also hosts various national retailers, such as TORRID, Lenscrafters, and Zumiez. Significant redevelopment projects in recent years have kept the mall vibrant, adding newer attractions like Dave & Buster’s and Snipes.
Location and Operating Hours
Marketplace Mall is strategically located in Henrietta, New York, a suburb of Rochester. The mall is conveniently situated just three miles south of downtown Rochester and is adjacent to I-390. This prime location ensures exceptional accessibility from both the metropolitan area and other parts of the Greater Rochester region. Surrounded by commercial and residential developments, the mall also benefits from its proximity to three major colleges and universities: the University of Rochester, Rochester Institute of Technology, and Monroe Community College. These institutions are within two miles of the mall and bring in a student population of over 47,000, contributing to the mall’s heavy foot traffic.
Regarding operating hours, the general schedule is as follows:
– Monday: 10:00 am – 8:00 pm
– Tuesday: 10:00 am – 8:00 pm
– Wednesday: 10:00 am – 8:00 pm
– Thursday: 10:00 am – 8:00 pm
– Friday: 10:00 am – 8:00 pm
– Saturday: 10:00 am – 8:00 pm
– Sunday: 11:00 am – 6:00 pm
It’s important to note that individual merchant hours may vary, so it’s always a good idea to call ahead to confirm specific store hours. The mall has been designed to accommodate a variety of needs, with ample parking and easy access to surrounding retail spaces, including Marketplace Commons, which houses tenants like Lowe’s, Target, and Best Buy.
## II. Shopping Experience
Retail Stores
Marketplace Mall boasts a diverse array of retail stores that cater to shoppers of all tastes and preferences. The mall features major anchor retailers, including JCPenney and Dick’s Sporting Goods, which draw significant foot traffic. In addition to these anchors, shoppers will find well-known national chains, such as Macy’s, Old Navy, and Kohl’s, ensuring that visitors have access to a wide variety of products. The selection of stores includes clothing, electronics, home goods, and more, allowing customers to enjoy a convenient shopping experience all under one roof. The presence of popular brands like Nike, Adidas, and H&M further enhances the mall’s appeal, making it a desirable destination for both local residents and visitors alike.
Specialty Shops
In addition to mainstream retail options, Marketplace Mall is home to numerous specialty shops that offer unique products and personalized services. Stores like Lenscrafters provide essential services, such as eye exams and eyewear sales, while local boutiques showcase unique fashion and accessories. The mall also features niche retailers, like Gamestop, which caters to gamers looking for the latest video games and consoles. Specialty food shops and health and beauty outlets, such as L’Occitane and Bath & Body Works, add to the variety available to shoppers. This blend of specialty stores and national brands ensures that everyone can find something special during their visit to the Marketplace Mall.
Additionally, many of these specialty shops often participate in seasonal events and promotions, providing added value and enhancing the shopping experience. Shoppers can enjoy special discounts, exclusive product launches, and engaging in-store events that encourage community interaction. Overall, the mix of store types found within the Marketplace Mall creates a dynamic shopping environment that appeals to a wide audience, ensuring there is always something new to discover. With the mall’s continued commitment to diversification and improvement, its reputation as a premier shopping destination in the Rochester area remains strong.
III. Dining Options
Restaurants and Cafes
Marketplace Mall offers a diverse range of dining options to suit various tastes and preferences. Among the standout locations are popular restaurant chains that cater to families and individuals alike. Patrons can enjoy meals at familiar fast-casual eateries, where substantial portions and speedy service are the norms. For those seeking a sit-down experience, several full-service restaurants provide an inviting atmosphere and a varied menu, allowing guests to enjoy everything from appetizers to dessert in comfort. Whether guests are looking for a quick bite between shopping sprees or a leisurely meal to relax, the mall’s dining establishments offer something for everyone.
Food Court Highlights
The food court at Marketplace Mall is a bustling hub for quick meals and casual dining. Featuring an array of fast-food options, the food court accommodates the mall’s young shoppers, especially teenagers who frequent the area. With well-known chains offering everything from pizza and burgers to Asian cuisine, the food court caters to a wide range of culinary cravings. Seating arrangements are ample, allowing groups to gather and enjoy their meals together. Additionally, the prices, while generally higher than individual store locations, still provide a convenient dining choice for those looking to refuel during their shopping trips. The food court aims to enhance the overall shopping experience by ensuring that visitors can easily find a satisfying meal or snack between stores.
IV. Entertainment and Activities
Movie Theaters
Marketplace Mall features entertainment options that cater to film enthusiasts, with several nearby movie theaters providing the latest releases. Guests can enjoy a variety of films, from blockbusters to independent features, in comfortable settings. These theaters often host special screenings, such as midnight premieres and discounted matinees, allowing cinema lovers to enjoy their favorite pastime without breaking the bank. The proximity of these theaters to the mall makes it convenient for shoppers to catch a movie after a day of retail therapy. Adding to the experience, many of these establishments offer dining options, enhancing the overall entertainment experience with the chance to indulge in a meal before or after the show.
Family-Friendly Activities
For families visiting Marketplace Mall, there are numerous activities designed to keep everyone engaged. The mall includes various entertainment zones that offer interactive experiences for children and adults alike. Children’s play areas are strategically placed throughout the mall, ensuring younger visitors have a safe space to burn off energy while parents shop or relax nearby. Additionally, seasonal events and activities are frequently organized, providing fun, themed experiences that the entire family can enjoy.
Kids can also discover multiple attractions that deliver excitement beyond conventional shopping. Interactive experiences may include carousels and virtual reality setups, appealing to a broad age range. These activities allow families to take a break from shopping to share enjoyable moments together, making their trip to Marketplace Mall a memorable outing.
Furthermore, special events such as workshops, craft sessions, or live performances are held regularly, fostering community engagement and offering unique entertainment options. Families who attend can find themselves immersed in creative and fun activities that enhance their experience. The combination of entertainment and shopping makes Marketplace Mall a go-to destination for those seeking a well-rounded day out. With so many choices, visitors have the flexibility to tailor their experience to suit their interests while ensuring that fun is always part of the equation.
## V. Health and Wellness
URMC Orthopaedics and Physical Performance Center
The Marketplace Mall has recently partnered with the University of Rochester Medical Center (URMC) to introduce the state-of-the-art URMC Orthopaedics and Physical Performance Center. This innovative facility combines advanced medical care with the evolving needs of retail space. The center is designed to cater to a variety of orthopaedic health issues and physical performance enhancements. Featuring cutting-edge technology and equipment, patients can expect a comprehensive approach to their health and rehabilitation.
The URMC center is more than just a medical facility; it is a hub for those looking to improve their physical well-being. The location within the Marketplace Mall makes it convenient for shoppers who wish to combine their errands with medical appointments. With highly trained specialists on site, individuals can receive personalized care tailored to their health needs. Physical therapy programs, education on injury prevention, and performance training are all accessible to help improve overall wellness. The center aims to bridge the gap between health and lifestyle, making it easier for mall visitors to prioritize their physical health while engaging in everyday activities.
Health Services and Clinics
In addition to the URMC Orthopaedics and Physical Performance Center, the Marketplace Mall offers a range of health services and clinics that promote well-being among its visitors. These services include lifestyle coaching, nutrition counseling, and various wellness workshops that aim to educate the community on maintaining a healthy lifestyle. This integrated health approach enables patrons to access specialized services without leaving the mall premises, allowing them to remain efficient with their time.
Several clinics within the mall also provide essential health screenings and preventative services, such as flu shots, blood pressure checks, and health assessments. These clinics are staffed with healthcare professionals dedicated to ensuring the community’s health needs are met. The presence of these services within the Marketplace Mall not only emphasizes the center’s commitment to wellness but also underscores the importance of proactive health management.
Furthermore, the accessibility of these health options is advantageous for the large student population from nearby colleges and universities. The convenience allows students and faculty alike to engage in regular health check-ups and utilize rehabilitation services without the need to travel far. With such a range of health and wellness services available, the Marketplace Mall has become more than just a shopping destination; it is a center for community health and well-being.
## VI. Events and Promotions
Seasonal Events
The Marketplace Mall hosts a variety of seasonal events throughout the year, attracting visitors of all ages. From holiday-themed celebrations to local festivals, these events create a vibrant atmosphere and provide entertainment options for shoppers. During the winter season, the mall often features festive decorations, live music, and special activities for families, such as visits from Santa Claus and holiday craft workshops for children. In the spring and summer, the mall may organize outdoor markets and community fairs, showcasing local artisans and vendors, creating opportunities for small businesses to reach a broader audience.
Additionally, the Marketplace Mall’s events are designed to enhance the shopping experience, encouraging community engagement and social interaction. The event calendar is updated regularly to inform visitors of specific dates, times, and details for each occasion, ensuring that everyone can participate in the festivities. These seasonal events not only provide entertainment but also foster a sense of community pride and connection among the residents of Rochester and surrounding areas.
Current Promotions and Sales
The Marketplace Mall frequently features promotions and sales from its diverse range of retailers, making shopping more affordable for patrons. Visitors can often find discounts, special offers, and limited-time sales on popular brands, creating opportunities to save on fashion, electronics, home goods, and more. The mall’s website often highlights current promotions, ensuring shoppers are informed about the latest deals and offers.
In addition to individual store promotions, the mall may coordinate mall-wide sales events, encouraging customers to explore multiple retailers on the same shopping trip. This can include special weekends dedicated to clearance sales or anniversary promotions where stores offer substantial discounts. Furthermore, loyalty programs and gift card promotions are often available, allowing frequent shoppers to enjoy additional benefits.
With the combination of seasonal events and ongoing promotions, the Marketplace Mall continuously attracts visitors looking for a dynamic shopping experience. These initiatives emphasize the mall’s commitment to providing value and enhancing customer satisfaction, ensuring that it remains a popular destination for both shopping and entertainment.
## VII. Facilities and Amenities
Parking and Transportation
The Marketplace Mall provides ample parking facilities for visitors, ensuring convenience for those who frequent the shopping center. Parking is entirely free, which encourages people to spend more time exploring the retail offerings and dining options available within the mall. The parking areas are well-lit and maintained to enhance safety for all guests. Additionally, the mall’s layout offers easy access for visitors coming from nearby highways, minimizing travel time.
For those depending on public transportation, the Marketplace Mall is well connected and accessible. Nearby bus routes make it easy for individuals without a vehicle to visit the mall. Ride-sharing services such as Uber and Lyft also serve the area, making pickups and drop-offs hassle-free. While there are no designated drop-off zones for these services, the spacious parking lot accommodates various vehicle types.
Lodging and Accommodation Options
The Marketplace Mall is situated in a prime location close to several lodging and accommodation options. Visitors can choose from a variety of nearby hotels that range from budget-friendly to more upscale options, providing convenience for those who wish to combine shopping trips with a stay in the area. This is particularly advantageous for tourists and commuters from cities like Rochester and neighboring regions.
Many hotels offer amenities including shuttle services to the mall, making it effortless for guests to reach their shopping destinations without the need to drive. Furthermore, these accommodations are located near local dining establishments, entertainment options, and major highways, enhancing the overall experience for visitors.
With the mall continually evolving and expanding its offerings, these facilities contribute to an enjoyable shopping and leisure experience. Visitors will find that the combination of accessible parking, transportation options, and nearby lodging create a comprehensive and welcoming environment. As the Marketplace Mall continues to develop its services and amenities, it ensures that both local shoppers and out-of-town guests have an optimal experience while enjoying all that the center has to offer.
## VIII. Visitor Information
Contact Details
Visitors to the Marketplace Mall in Rochester, NY, can easily get in touch with the management team for any inquiries or assistance. The mall’s main phone number is (585) 475-0757, allowing guests to reach out for information about specific stores, events, or mall services. The mall operates with regular hours, typically opening at 10:00 AM and closing at 8:00 PM on weekdays, with slight variations on weekends. However, shoppers should note that individual store hours may differ, and it is advisable to call ahead to confirm specific operating times. This proactive approach helps guests plan their visits better and ensures a smooth shopping experience.
Mailing List and Membership Benefits
The Marketplace Mall offers a convenient mailing list to keep shoppers informed about the latest news, offers, and events occurring within the property. Interested individuals can easily sign up by providing their email address along with their first and last names on the mall’s website. Joining the mailing list allows subscribers to receive exclusive promotions, invitations to special events, and updates on new store openings. This membership can provide valuable benefits for frequent visitors, as they can take advantage of sales and events often catered specifically for them. By being part of the mailing list, shoppers stay connected to what’s new at the mall and can plan their visits around exciting promotions.
Additionally, the Marketplace Mall frequently highlights special offers available at various participating merchants. This not only enhances the shopping experience but also supports local retailers by driving traffic to their stores. In a time when retail landscapes are evolving, staying informed through such membership initiatives is particularly beneficial for guests looking to maximize their visits.
Overall, the Marketplace Mall is committed to providing an engaging environment for visitors, ensuring they have easy access to necessary information and exclusive opportunities that enhance their shopping experience. Whether through direct contact or by subscribing to their mailing list, guests can remain informed and enjoy all that the mall has to offer both now and in the future.
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